January 2016 | MXS Solutions

Yelp Management for Dealers

If you have been in business for the past few years, you have heard of Yelp.  Yelp.com is a online review site for almost every industry for rating them.  Previously, organizations like Better Business Bureau and others existed as a quality-gauging 3rd party that made consumers want to trust the business that had a rating that much more.  Yelp was found in 2004 to help people originally find local businesses like mechanics, dentists and hair stylists.  Since then, they have expanded to many different industries.

Yelp Management for Dealerships

 

You're probably thinking, I've got a Yelp.com account for my dealership and I manage it.  Our question would be, do you reply to new and old reviews?  Do you reply to ALL of them?  If a review breaks the the rules on guidelines, do you flag it for removal?  MXS Solutions manages Yelp.com accounts, along with other reputation management accounts, to monitor the good and bad reviews, notify the dealership when a bad review comes through for more information, and replies to the good reviews letting the review poster know the dealership thanks them for their positive review.

Social Media Sharing of Yelp Reviews

Did you know that you can share your Yelp dealership review on social media platforms like Facebook, Twitter or you can have it emailed?  MXS Solutions also offers social media management for dealers, so we can help you.  Sharing your dealership reviews to the social media platforms lets you get more activity on our Yelp listing.  This is a great way to share positive reviews and stories with those that follow your business page on Facebook or your Twitter account.  The best part is that when they re-tweet or share your post, it continues to bring traffic back to your Yelp listing.

 

 

Worst Passwords of 2015

If you are one of those persons that does not like it when you are creating a password in a form and it tells you that it's "not strong enough", then you may want to check out the list of passwords below to see if what you are creating is on the list.  Passwords are very common these days for everything from our mobile phones to online banking to Facebook.  Some of these, if compromised, can lead to other accounts that use the same login and password combo, or fully trust the application that is under siege. 

2015 Worst Passwords

2015 Worst Passwords

Here the are, the worst passwords of 2015 according to the Internet security software firm SplashData:

  1. 123456
  2. password
  3. 12345678
  4. qwerty
  5. 12345
  6. 123456789
  7. football
  8. 1234
  9. 1234567
  10. baseball
  11. welcome
  12. 1234567890
  13. abc123
  14. 111111
  15. 1qaz2wsx
  16. dragon
  17. master
  18. monkey
  19. letmein
  20. login
  21. princess
  22. qwertyuiop
  23. solo
  24. passw0rd
  25. starwars

Choosing a Strong Password

Traditional passwords like the name of your kids, pets or street you grew up on are really not safe to use anymore.  Anything that can be guessed by someone that obtains information on you should not be used.  The Internet has a lot of publicly-available information, or for the right price, can have it available if someone is looking to do you or your business harm. 

Using a Passphrase

One of the best ways to making a password is something that has been trending on college campuses, and that is to create a "passphrase".    A passphrase is like a password, but it essentially is a random collection of words, opposed to just one. 

Example:  start engine green go fast

The length of the password is one of the main keys when determining how strong the password is, so passphrases are much more secure than traditional passwords.  In addition, passphrases are usually easier to remember and type than a random collection of numbers, characters and symbols. 

Passphrases are not as strong as passwords generated by password managers, however they are better for you if you are not going to be using a password manager. 

Improving your Search Engine Optimization (SEO)

If you just started your business website or if you have had it for years, you should know that it is very important to rank in search engines like Google, Bing and others.  So, how do you start ranking?  Will Google or Bing just "magically" come find my site?  Unless some other website is linking to your website, the answer is no. Improving your SEO for your Business

Not to worry, everyone who has ever taken their business online has gone through this exercise in some form or fashion.

Search Engine Basics

SEO is critical in order to increase traffic to your website and get all the content you worked so hard on shown to the world.  There are some very basic things that you can do to improve Search Engine Optimization (SEO) with your website.

Google, Bing, Yahoo, Ask and many other Search engines have algorithms at their core that figure out where a website should rank from a given search.  These algorithms are not "set in stone" and updated several times per year.  The search engines are not all the same, but there are several inner workings of each that are common. 

At the end of the day, this is what the Search Engines are looking at for ranking purposes:

  • - Content Type (and how much you have of it)
  • - Optimization Level (did you pay attention in SEO school?)
  • - PageRank (popularity - just like the high school days)

 

SEO:  Slow and Steady

In the old days of bumping up a sites PageRank (we're talking maybe a few years here), it was a common practice to spam links to essentially junk "farm" websites that hold tens of thousands of links creating what is known as "backlinks".  What these backlinks from these spammy sites did was create a false sense of importance of the website they were pointing.  The more unique sites having these links, the higher the search engine would rate the PageRank.

Don't SPAM backlinks to improve your SEO PageRank

Hold the Spam

According to Matt Cutts, Distinguished Google Engineer, he has stated that backlinks are safe... for now.  There is an internal effort going on at search engines like Google (and others) that has been reevaluating the value of backlinks.  Matt Cutts was quoted as saying:

"I think backlinks still have many, many years left in them," he said. "But inevitably what we're trying to do is figure out how an expert user would say this particular page matched their information needs. And sometimes backlinks matter for that."

In the interim, backlinks will still be viable, but be cautious of the type of backlinks you are creating trying to drive traffic to your website.  You should stay way from the "fly-by-night" link-building companies that may boost you for a few weeks or months, but search engines like Google are aware of these tactics and working towards a solution.  Matt Cutts continues onto saying:

"So I think, over time, back links will become a little less important," he said.

Quality over QuantityQuality over Quantity with SEO

 Google seems to be leading the charge when pioneering the way that websites are assigned their reputation for the website as a whole and/or individual pages.  They are taking the focus off of backlinks and putting it back on the quality of the content of the particular pages.

Wait, there's more...  pages written by experts and professionals in their particular field will be given more precedence and weight.  Page authority is going to become part of the new norm.  There is speculation to how Google will determine whether experts are "experts", but they are Google, and I'm sure they have something in the works.

 If you want to check out the video for the backlinks that was done by Google Webmasters, check it out below:

Pay Per Click - How much is enough to be successful in online advertising?

We've all been there, you think you are spending more than you should, getting OK results, and then it hits you.  You feverishly start doing the math in your head.  You divide your monthly budget by the days in the month, then by the 24 hours you run your campaign.  You just realized that your $3,000 monthly budget is spending around $4 per hour.  You know since many of your bids for keywords and phrases are higher than your hourly budget, you are missing out on valuable clicks that are going to the next business that is showing.Pay Per Click by MXS Solutions

Confused?  Don't worry, you're not alone.

Pay Per Click Management can be one of the toughest jobs in the Online Advertising world when one just tries to "set it and forget it".  It takes skilled professionals hours and hours of setup, tweaking, data-mining and then more hours of tweaking and data-mining.   Many executives in businesses that are advertising online tend to treat it as a "fringe advertising expense," meaning that it is not on par as being as important as say traditional advertising like TV, Print and Radio.  In some business cases, it may be true and not make sense for that style of business.  However, in many cases, potential customers seek out the business' website first, then make a call whether or not they are worthy of their attention.

Raise the monthly budget.

It would seem obvious at this point that if you are not getting traffic due to having a lower "hourly budget" versus the phrases you are going after, then you need to raise it up.  Remember, take what you are willing to spend per month, divide it by 30.2 (accounts for 31 days per some months on average), then divide that daily budget by 24 (assuming you are advertising all day).  What you are left with is your hourly budget.  If it seems too small, then you may want to double, triple or some other multiplication to get it performing for you.