Dealer website management in today's markets is one of the toughest parts when running part or all of your business online. It involves managing the content, modifying inventory levels, pouring over statistic reports, and making sure new specials are getting highlighted, etc. MXS Solutions' content management experts are keen to writing SEO-driven content in such a way that it evolves with the changing algorithms of the search engines. A dealer's website is a living, breathing employee of the dealership itself. It works around the clock promoting your business. It needs to be taken care of the same way you would take care of the physical dealership building. The management of a dealer website should be done by professionals either in-house at a dealership, in a co-op, or fully managed by a company like MXS Solutions.
Following up on our previous entry, Web Management for Auto Dealers, there is a need for auto dealerships to seek out companies like MXS Solutions to manage their dealer website. It's not simply from a standpoint of "that's what everyone else is doing", but from the angle of MXS Solutions empowers the dealer's website to perform better by frequent updates, tweaks and more. This allows the dealership to concentrate in other areas while MXS Solutions takes the reigns on the website management.
Losing Customers - to the manufacturer?
Many dealers’ websites capture customers, but customers quickly have to leave the website to go “Learn More” about what they are looking for. They then land on the Manufacturer’s Website, from there they learn what they need to about the Vehicle of interest. Do you really want your website visitors going to the manufactures site that has “Get a Quote” options all over their site? Now you are competing with the other dealers for that customer’s business, when you had them on your website first! Let MXS Solutions change that trend for the better with one of our dealer website management packages that we offer.
It's the middle of the month, a customer asks you "do you have any specials going on because I couldn't tell by your website", and that's when it hits you -- who's managing your website? After you help out that customer, you pay a visit to your website. Who's been doing the content creation for you? Who at the dealership was in charge of the website management? If this is you, and you are preferring to not direct customers to your website, then MXS Solutions can help. We provide many different dealer services that can take care of monthly specials, custom banners and graphics, and more. An Auto Dealership website is essentially your 24/7 salesperson that never shows up to work late and is always working.
Web Management: 2.0
MXS Solutions experts can do the work of managing the content creation for banners, pages and specials so that you do not have to (or employ someone that does that as well). All of our custom pages we create for our auto dealerships are enriched in SEO (Search-Engine-Optimization) text to raise the organic search capability of the dealership's website. The importance of keeping your dealer's website being constantly touched and updated is key to maintaining the appearance that it is an active website - to your customers and to search engines.
Stop paying thousands of dollars to companies that provides leads that you are sharing with your direct competition. The leads from your website are unique and generate the biggest margin of profit. The folks managing your dealership website will not have to give away any more vehicles! Stop losing money when selling your vehicles due to how you are getting your leads.
Following up to our previous article on Yelp Reputation Management for Dealers, we are going to look into what it means to truly manage your online review and reputation for your business. Many sites claim this and that, plus how they are better than the next guy. This is basic marketing 101, have a shiny widget that attracts new customers. Once you jump ship (if you have a current team managing your online reviews and reputation), do you get what you are expecting? Have you fallen for the marketing trick? All of the management companies, including MXS, are in the business for profit. So, if we are all in business alike, what sets us apart? This is where MXS Solutions is different from your run-of-the-mill online reputation management businesses. We here at MXS basically live on your reputation and review sites. Our team of reputation management professionals, in most cases, will see and respond to reviews, whether bad or good, before your Internet Director even knows your business received a review.
Auto Dealer Review and Reputation Management: Why?
Does your auto dealerships staff a dedicated individual that has the know-how of the reputation and social media world to navigate reviews that customers (or just random people) have left for your business? Are they responding to these reviews, even with a "Thank you" for positive reviews? Are they trying to follow up with customers that have posted bad reviews? MXS Solutions has filled this role for auto dealerships quite a bit for years and is very efficient. We essentially are protecting the auto dealership's brand and reputation online so they can concentrate on selling vehicles and not worrying about Customer Z who had a bad experience one day. Embracing that the Internet and online opinions matter, the better suited your business will be to thrive on the Internet.
Ready for Online Reputation Management?
If you are ready for online review management for your auto dealership, or just have more questions about what MXS Solutions can do for your business, contact us today! Let MXS take the driver's seat for managing your online reputations and keep your business looking polished so you can keep attracting customers.