Most folks that use AdWords on the surface and don't dive too deeply into it may thing that Ads are just what they create for the product or service that they are pushing. They may not realize that they have an excellent resource at their fingertips (or mouse click) called Dynamic Search Ads. These can "auto-build" ads based on the content of your website. This means that if you have an expansive website, this may be a great addition to have in it's own campaign (so you can budget it much easier). We generally recommend creating a Dynamic Ad Campaign in conjunction with traditional ad campaigns within your account.
Google Dynamic Ads: Defined
According to Google:
- Dynamic Search Ads uses Google's organic web-crawling technology to automatically target relevant search queries based on your website content
- Incremental traffic from Dynamic Search Ads can fill in gaps in your keyword campaigns for great return on investment (ROI)
- Dynamic Search Ads offers a powerful way to target ads to many queries through an easy campaign-creation workflow
Google Dynamic Ads: Defined by MXS
We love our dynamic ads here at MXS. While you can just use them and nothing else, you may not be able to compete with others that are going after the same market. If they have specific keyword phrases being targeted and you do not, they generally will win. The bonus here is that you can have campaigns that target specific pages with specific keyword phrases, and bid appropriately for them. With the dynamic ads, this will literally "pick up the rest". In some cases, the dynamic ad may be better suited for a customer's keyword search phrase than the actual keyword phrase we use in another campaign. This means that the algorithm that Google AdWords uses picked it for various metrics and the bid is less (sometimes a lot less) than what it could have been with the exact phrase. Sound Greek? It's Ok, all you need to know for your business is that having Dynamic Ads around is a good thing that can yield additional leads to areas on your website.