Case Study: Eastern Texas Dealership
Eastern Texas Dealership: Results.
This dealership in Eastern Texas is located in a suburb of a major metropolitan city that was not seeing the traffic that they would like to their website and their digital marketing was not very effective online. MXS Solutions took over the website management and digital marketing with Google AdWords for this dealership.
Within a few short months, the dealership had noticed upticks in traffic organically and in paid search. More leads were coming in (especially phone leads), and conversions from their new paid advertising with Google AdWords.
Website Results
Vehicle Detail
Page Views
5.9%
Total
Leads
197.4%
Phone
Leads
4,750%
Average Time
on Site
10.3%
Bounce
Rate
8.6%
Page Views
Per Visit
6.0%
Form Submission
Rate
5.7%
New
Contacts
190.4%
All of the statistics for this dealership are impressive, but the single statistic that "takes the cake" is the Phone Leads. This single stat brought hundreds of additional leads in for the dealership whereas prior it was very minimal. Phone Leads were assisted by the Pay Per Click advertising that was in conjunction with tailoring the website to be optimized for search engines and online advertising.
Pay Per Click Advertising Results
Average
Click-Through-Rate
11.63%
Best Campaign
Click-Through-Rate
21.69%
Average Ad
Position
1.4
Conversion
Rate
38.0%
The MXS team of professionals that handle this Pay-Per-Click account did an outstanding job with this dealership and their online advertising presence. They squeezed every dollar spent to make sure it was well placed. This dealership edged out other accounts competing for the top spot in Click-Through-Rates and Conversion Rates. When the industry average click-through-rate is 2%, and your dealership average is 11%, yes, you will do well.
Summary of Eastern Texas Dealership
The Eastern Texas Dealership is a shining example of how MXS Solutions works. It just does. Our process of systematically configuring a website to be the best it can be just works. Sure, there are variations from Web Hosting companies like Dealer.com and Cobalt.com, but the idea is still the same. When you combine that with Digital Marketing like Pay-Per-Click, you are going to dominate your market just like this dealership.
Contact MXS Solutions to learn more about our dealer services!