Case Study: Urban Southern California Dealership

Case Study: Urban Southern California Dealership

Urban Southern California Dealership: Results.

Urban Southern California Dealership Case Study by MXS Solutions This dealership in Southern California is located in downtown of a major metropolitan city that was having mediocre results with their website traffic even though they were spending a fortune on online advertising.

MXS took the reigns of the site plus their pay per click account which started to bear fruit within a couple months. Fast forward a year and this dealership is #1 in their market and the country having a 90% impression share in one of their many markets.

Website Results

Vehicle Detail
Page Views
504%
Organic Search
Traffic
484%
Direct
Traffic
284%
Average Time
on Site
8.8%
Visitors
 
476%
Page Views
Per Visit
19%
Form Submission
Rate
518%
Facebook Page
Likes
136%

Overall this dealership was seeing huge jumps in traffic to key areas of their website. Vehicle Detail Pages increased over 500%! Organic Search and Direct Traffic also followed suit with the uptick in traffic. The MXS Solutions work done with this site literally put this dealership on the top!


Pay Per Click Advertising Results

Average
Click-Through-Rate
6.93%
Best Campaign
Click-Through-Rate
20.98%
Average Ad
Position
1.8
Conversion
Rate
31%

The online advertising for this dealership, like their organic traffic, saw large growth by using core solutions from MXS. They were maintaining an average Click-Through-Rate of 6.93% (where auto industry average is 2%) and keeping an Average Ad Position of 1.8. This whole time getting about a 31% Conversion Rate for users that were clicking on this dealership's ads.

Summary of Urban Southern California Dealership

There is no doubt in the analytics data that the MXS Solutions program helped get this dealership to the top. The statistics are off the charts for an auto dealership. The dealership continues to see success through both organic and paid search. When you combine that with Digital Marketing like Pay-Per-Click, you are going to dominate your market just like this dealership.

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Dealer Services

Dealer Website Management Services

We specialize in making sure that not only is your dealer site visible enough to grab the attention of search bots and web surfers alike, it sets the tone for how you take care of your customers' needs. MXS Solutions seamlessly blends the techniques of SEO with timeless service providing language. Read More

Social Media Management

Want to reach and connect with your clients in a whole new way? Social Media Marketing is the answer! If you are looking to connect to all of your fans and let them know you appreciate them, then Social Media is exactly what you need. Read More

Reputation Management

Yelp and other review websites are becoming increasingly popular. As you know, these websites can contain negative and positive reviews. If your customer reports a negative experience, then you have an opportunity to change his or her mind! The reason why this is so important is that it shows your store cares, which will appeal to new buyers! Read More

Digital Marketing

With our Digital Marketing Services you will be able to expand your presence online. Utilizing the right Campaign for your business we will be able to maximize your ROI and keep your marketing efforts profitable. Read More