Case Study: Urban Southern California Dealership
Urban Southern California Dealership: Results.
This dealership in Southern California is located in downtown of a major metropolitan city that was having mediocre results with their website traffic even though they were spending a fortune on online advertising.
MXS took the reigns of the site plus their pay per click account which started to bear fruit within a couple months. Fast forward a year and this dealership is #1 in their market and the country having a 90% impression share in one of their many markets.
Overall this dealership was seeing huge jumps in traffic to key areas of their website. Vehicle Detail Pages increased over 500%! Organic Search and Direct Traffic also followed suit with the uptick in traffic. The MXS Solutions work done with this site literally put this dealership on the top!
Pay Per Click Advertising Results
The online advertising for this dealership, like their organic traffic, saw large growth by using core solutions from MXS. They were maintaining an average Click-Through-Rate of 6.93% (where auto industry average is 2%) and keeping an Average Ad Position of 1.8. This whole time getting about a 31% Conversion Rate for users that were clicking on this dealership's ads.
Summary of Urban Southern California Dealership
There is no doubt in the analytics data that the MXS Solutions program helped get this dealership to the top. The statistics are off the charts for an auto dealership. The dealership continues to see success through both organic and paid search. When you combine that with Digital Marketing like Pay-Per-Click, you are going to dominate your market just like this dealership.