SEO: What is Search Engine Optimization?
Search Engine Optimization: Root of Organic Searches
SEO, or Search Engine Optimization, is very crucial to getting found in search engines and ranking organically. The competition to rank high for certain words and phrases is usually very high and websites constantly need to evolve for the ever-changing landscape. It's possible to be #1 on Tuesday and then be #6 on Wednesday. MXS Solutions has strategies and internal processes that not only bring dealership's websites up in rankings but help keep them there as well.
Google, Bing and other search engines update their algorithms the provide optimal results for people using their search engines. They keep these updates coming in attempting to reward websites that follow proper procedures and structured data and penalize websites that attempt to rank with less-than-favorable practices (commonly known as "black hat seo"). Where does your dealership's website fit? Are you currently suffering from a penalty imposed by Google or Bing from one of these practices? MXS Solutions experts can address these and other website related items to get your dealership website back on track.
Buzzwords: What really matters
Hot trends with seminars from the likes of Digital Dealer, etc., is to push the latest buzzwords. One of the biggest buzzwords is "duplicate content", and this is a problem that plagues almost every (if not all) inventory-based websites. Sure, different vehicles are being sold, but Google sees it as the same structure regardless of the data, thus it's a "duplicate page." There are a few things that can be done with these, but unfortunately not too much as we're all at the mercy of the web hosts like Dealer.com, Cobalt.com, Dealer E-Process, etc.